New Mitsubishi Shogun Sport exercises old values but heralds much more

It does not happen often, states Iain Robertson, but a fresh shot of adrenaline at Mitsubishi Motors is whisking a much-loved brand back into British consciousness, with exciting new management, enticing new marketing and engaging new products.

An intriguing statistic arose at the launch exercise for the latest Mitsubishi Shogun Sport; of the 18,000-plus prior generation examples sold in the UK, remarkably, in excess of two-thirds of them remain in daily use. It might not read like a ground-breaking statement but it does underscore both the admiration owners have for the car, as well as its unashamed toughness and indefatigability, values that are pinnacle automotive achievements.

Complete with ‘Samurai’ styling elements, the new Shogun Sport exhibits a masterful display of entrancing good looks, allied to ‘Old Skool’ engineering. While the firm’s recent and smaller Eclipse Cross is unitary construction and drops directly into SUV currency, the Shogun Sport utilises a separate body-on-chassis, which not only results in a car production rarity these days (only the Toyota Land-Cruiser is assembled similarly) but also serves to highlight Mitsubishi’s recognition of traditional 4x4 values, at a time when they are being largely ignored and forgotten elsewhere.


The ‘cart-springs’ have gone, replaced by wishbone front and multi-link rear suspension on coils and dampers, a technical aspect that grants the car a better, more compliant, on-road ride quality, while simultaneously enhancing its off-road resilience. The Shogun Sport has always been the people-carrying alternative to the L200 pickup truck, after all it is based on the same unbreakable chassis. I can perceive either Farmer Giles using his Shogun Sport to trailer livestock to market, or a modern family towing a double-axle caravan on holiday, as they use its outstanding 3.1-tonnes towing capacity to the satisfying max.



As to that people-moving mode, the new Shogun offers seats for up-to-seven, the rearmost pair being far more practical and accessible than any rival products; they can accommodate two adults, to make shooting parties a less compromising affair. Yet, whether unfurled into use, or remaining below the boot floor, there is also a commodious 512-litres of boot space that can be expanded to 1,488-litres, when the middle row is rolled forwards.


Yet, leather-clad luxury is also incorporated within the cosy but airy and comprehensively equipped cabin. Occupants want for no other creature comforts. Electric front seat adjustment enables both supportive and commanding driver and front passenger positions, while two models, priced from an important £37,775 (3+), carrying a £2,000 premium (4) for the raft of electronic safety and convenience package, ensure that Shogun’s list price remains at a taxation-friendly sub-£40k, prior to Forces Cars Direct discounts being applied.


While many SUVs make easy meat of soft-roading, the 4x4 variants adding ‘boondocks’ off-road accessibility, the Shogun Sport devours off-road challenges in its 8-speed auto-only (with paddle-shifters) guise. Deftly engineered approach, departure and breakover angles, aided by 218mm ground clearance, make the car as indomitable as it has ever been on the least forgiving of terrains and a four-position driving mode selector (sand, gravel, mud/snow and rock crawler), supported by hill descent control, hill-holder and 360-degrees camera-view, allied to manually switchable differential locks, ensures that self-extrication is always available. This is a proper 4x4, for serious off-roading potential.


Its power comes from an all-aluminium turbo-diesel engine that displaces 2,442cc. It develops a useful 181bhp but a humungous 317lbs ft of torque that peaks at 2,500rpm. With its Official Combined fuel consumption average of 32.8mpg and CO2 emissions pegged at 227g/km, it is not exactly running in the eco-friendliest league but it does tip the scales at 2.1-tonnes. A 68-litres fuel tank also ensures a tank-to-tank range in excess of 500-miles. A mental balance does need to be established between indefatigability, a need for punchy off-road performance and people-lugging. Yet, the car’s performance stats are impressive, Shogun despatching the 0-60mph benchmark in a modest 10.7s, with strong mid-range urge taking the car to a top speed of 112mph. It does not require much more and a decent turning circle makes its overall manoeuvrability a delight around town.


Careful attention to the body design has improved Shogun’s aerodynamic performance, while the lower body incorporating side-skirts also ensures that ‘splashover’ from claggier, or watery, terrain is minimised. The Shogun also looks pleasingly different to potential rivals’ products.

There are some minor trade-offs to its broader capabilities and, while overall refinement is excellent and the car cruises readily, quietly and securely at motorway speeds, the big alloy wheels and fat tyres promote a mildly compromising degree of secondary ‘squish’ in the suspension that is noticeable when coursing along country lanes, although stability and grip levels are excellent. The bottom-line with cars in this category is that it does what it sets out to do and Mitsubishi supports it with a five years, 62,500-miles warranty and 12,500-miles service intervals. As traditional Mitsubishi fans are all too aware, while the Shogun Sport is a niche product, it is also a most important one.


However, fresh management impetus at Mitsubishi Motors, thanks to the arrival of the brilliant Rob Lindley, as its managing director, whose CV includes stints at Ford, Mazda and Harley-Davidson in the UK, allied to the firm’s recent strategic alliance with Nissan-Renault, does herald a new dawn for the brand. There is no fear of Mitsubishi being subsumed by the group, because its lengthy list of positive brand attributes is being clarioned afresh, although it is inevitable that some practical platform and technology sharing will occur with mass-market models.

A good example of pertinent market development includes Mitsubishi’s first retail store opening at intu Lakeside, a mega-popular shopping and leisure centre in SE England. The move places Mitsubishi directly into its customer’s focus. A new Outlander PHEV due soon will enhance the company’s relevance in the important electric SUV scene and the range will expand organically in coming years, as it settles more comfortably into its well-established skin.

FCD Summary

A ‘brand in the ascendant’ is not some wild claim for Mitsubishi in the UK, as it is rediscovering its ‘mojo’, which will be a good reason for brand fans to celebrate. Shogun Sport is a major step in the right direction.

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