Featured deals

Leon Hatchback 1.0 TSI EVO FR 5dr
Seat Leon Hatchback
1.0 TSI EVO FR 5dr
From £22,350.69
Save £5,029.31
Tucson Estate 1.6t N Line 5dr
Hyundai Tucson Estate
1.6t N Line 5dr
From £28,492.19
Save £5,972.81
Superb Hatchback 1.5 TSI E-tec SE L 5dr DSG
Skoda Superb Hatchback
1.5 TSI E-tec SE L 5dr DSG
From £32,466.09
Save £5,763.91
Q5 Diesel Estate 40 TDI Quattro Sport 5dr S Tronic
Audi Q5 Diesel Estate
40 TDI Quattro Sport 5dr S Tronic
From £41,573.50
Save £6,996.50

Who’s eligible?

Our discounts, packages and services are available to all individuals that are…

Three easy steps to your new car

Driving away in your new car with a great Forces Cars Direct discount couldn’t be easier.



Browse our website for a full range of new cars and exclusive savings and submit your enquiry. If you can’t find the car you’re looking for, just give us a call.



Working with your Sales Advisor you can tailor your order, including any optional extras or colour choices.



Our team will keep you informed every step of the way and confirm a delivery date and time to suit you, delivering your new car direct to your door or to your local participating dealership.

Our car manufacturer partners

You can benefit from a Forces Cars Direct discount on all of these brands. We work closely with our partners to establish and facilitate a unique programme, guaranteeing you the best deals.

Rt Hon Tobias Elwood MP

It is gratifying to see private sector companies like Forces Cars Direct and Motor Source Group providing services specifically tailored to these groups of people and enable them to make savings on everyday living.

Latest news

Catch up with our latest company and industry news.

Lexus named most reliable brand for sixth time in the Auto Trader New Car Awards

Read more >

Škoda becomes official car partner of Silverstone ahead of British Grand Prix

Read more >

The Audi RS 4 Avant 25 Years Edition

Read more >

The New Cupra Leon 2024

Read more >

Here to help you buy

Wherever you are in your purchase decision, we are here to help with knowledge and advice to guide you with no pressure to buy. We offer a full service giving you everything you need to drive away in your new car including finance and insurance.

Our Finance package

Sell your car

We welcome all makes and models and guarantee the best price, whether you are looking to part exchange for a new car, or simply just sell your current car.

Use our free valuation portal to value
your current car.

Why choose us?

We feel strongly about rewarding our Armed Forces and doing the best that we can for the military community, serving, ex-military and retired.

If you serve, you save!


Our customer reviews

Rated 9.8 out of 10

Close to our heart

We are proud to work in partnership with several Armed Forces organisations to further support our military community.

Find out more about these partnerships by clicking the logos below.

As featured in...

Welcome to Forces Cars Direct

If you serve, you save

We provide new car discounts for all
Armed Forces personnel, past and present.

To discover the discounts available for you and to find your ideal car, please select your eligibility from the list below:

Not sure if you’re eligible? Find out if you are here