Featured deals

Octavia Hatchback 1.5 TSI 150 SE L 5dr
Skoda Octavia Hatchback
1.5 TSI 150 SE L 5dr
From £26,127.00
Save £5,113.00
Niro Estate 1.6 GDI Phev 2 5dr DCT
Kia Niro Estate
1.6 GDI Phev 2 5dr DCT
From £30,278.62
Save £4,176.38
Formentor Estate 1.4 Ehybrid 204 V2 5dr DSG
Cupra Formentor Estate
1.4 Ehybrid 204 V2 5dr DSG
From £32,238.64
Save £10,621.36
3 Series Saloon 320i Sport 4dr Step Auto
BMW 3 Series Saloon
320i Sport 4dr Step Auto
From £38,167.85
Save £2,037.15

Who’s eligible?

Our discounts, packages and services are available to all individuals that are…

Three easy steps to your new car

Driving away in your new car with a great Forces Cars Direct discount couldn’t be easier.



Browse our website for a full range of new cars and exclusive savings and submit your enquiry. If you can’t find the car you’re looking for, just give us a call.



Working with your Sales Advisor you can tailor your order, including any optional extras or colour choices.



Our team will keep you informed every step of the way and confirm a delivery date and time to suit you, delivering your new car direct to your door or to your local participating dealership.

Our car manufacturer partners

You can benefit from a Forces Cars Direct discount on all of these brands. We work closely with our partners to establish and facilitate a unique programme, guaranteeing you the best deals.

Rt Hon Tobias Elwood MP

It is gratifying to see private sector companies like Forces Cars Direct and Motor Source Group providing services specifically tailored to these groups of people and enable them to make savings on everyday living.

Latest news

Catch up with our latest company and industry news.

Peugeot announces new hybrid powertrains for its popular 308 and 408 models

Read more >

Summer Adventures Await: Top 5 Cars for Every Travel Need

Read more >


Read more >

Mazda MX-30 e-Skyactiv R-EV named Plug-In Hybrid of the Year at the 2024 What Car? Awards

Read more >

Here to help you buy

Wherever you are in your purchase decision, we are here to help with knowledge and advice to guide you with no pressure to buy. We offer a full service giving you everything you need to drive away in your new car including finance and insurance.

Our Finance package

Priority Club

Why choose us?

We feel strongly about rewarding our Armed Forces and doing the best that we can for the military community, serving, ex-military and retired.

If you serve, you save!


Our customer reviews

Rated 9.8 out of 10

Close to our heart

We are proud to work in partnership with several Armed Forces organisations to further support our military community.

Find out more about these partnerships by clicking the logos below.

As featured in...

Welcome to Forces Cars Direct

If you serve, you save

We provide new car discounts for all
Armed Forces personnel, past and present.

To discover the discounts available for you and to find your ideal car, please select your eligibility from the list below:

Not sure if you’re eligible? Find out if you are here

Join the Priority Club

Whether it’s your weekly grocery shop, reducing your utility bills or looking for a weekend take-away delivered to your door, Priority Club has a deal to save you money!