Forces Cars Direct is proudly celebrating 25 years in business in 2026 - marking a major milestone for the UK’s original military new car discount specialist.
Founded by military veterans, Forces Cars Direct was created with a simple but powerful mission: to ensure members of the Armed Forces community receive the recognition, service and financial benefits they deserve when purchasing a new vehicle.
Pioneering the UK Military New Car Discount Programme
Over the past 25 years, Forces Cars Direct has become the market leader in military car sales, pioneering the UK military new car discount programme and transforming the way service personnel access vehicle savings.
What began as a focused service for the Armed Forces has since expanded significantly.
Through its sister brand, Motor Source Group, the company now supports the wider blue light community, including police officers, NHS staff, fire & rescue services, and teachers, extending exclusive new car savings to those who serve our communities every day.
140+ Partnerships. Quarter of a Million Pounds in Savings, and Growing!
Today, Forces Cars Direct and Motor Source Group proudly work with more than 140 partnerships across the UK to support key workers.
This year also marks another major achievement: breaking through £250,000,000 in collective customer savings - a figure that reflects the tangible financial impact delivered to customers nationwide.
Thousands of customers trust the company every year to secure competitive pricing, specialist support, and a seamless buying experience.
Veteran Founded. Community Driven.
As a veteran-founded and veteran-owned business, Forces Cars Direct has always remained deeply connected to the Armed Forces community.
The company’s commitment has been formally recognised with Gold Status in the Armed Forces Covenant, as well as many other accolades and upholding a consistent “Excellent” TrustScore with TrustPilot and Google reviews, demonstrating its ongoing support for serving personnel, veterans, and emergency services.
“Reaching 25 years in business is an incredibly proud moment for us. Our mission has always been about service - serving those who serve. We’re grateful to every customer, partner and member of our team who has been part of this journey.”
- Steve Thornton, Founder & CEO
Looking Ahead
While the company celebrates its past, the focus remains firmly on the future. Continuing to innovate, strengthen partnerships, and expand support across the military and blue light sectors.
After 25 years, one thing remains unchanged: Forces Cars Direct is built on trust, service and delivering real value to those who serve.
Find out more about Forces Cars Direct and Motor Source Group and check your discount eligibility using the links below:
https://www.forcescarsdirect.com/ - Serving & ex-military
https://www.motorsourcegroup.com/ - Emergency Services, Teachers & Public Sector
