The Lincoln-based firm has had a huge win in signing former Special Forces operative, turned TV star, Ant Middleton as their Brand Ambassador. Middleton is the front man for Channel 4’s hit show, ‘SAS : Who Dares Wins’ and so he is the ideal person to reach out to the Armed Forces and let them know about the deals that they are entitled to on new cars purchased via Forces Cars Direct.

“We’re delighted to have Ant as our Brand Ambassador, as a former elite Soldier who has moved on to a successful TV career he is in an ideal position to speak on behalf of Forces Cars Direct to the people who can directly benefit from our discounted service for current and former Armed Service men and women.” Steve Thornton, Managing Director of Forces Cars Direct.

“Until I met with Forces Car Direct I had no idea that military personnel were entitled to these types of tax free and tax paid offers on new cars. They’re offering a service that is a huge money saving opportunity for those who are currently serving and those who have served in the Armed Forces. I jumped at the chance to work with a company who do something to benefit our Armed Forces and I will be spreading the word amongst my friends and followers and will be visiting Lincoln at the end of the month to pick up my Forces Cars Direct vehicle.”  Ant Middleton, Brand Ambassador for Forces Cars Direct

 Forces Cars Direct is the UK’s largest online company specialising in tax free and tax paid vehicle sales for all those who serve or who have served in the Armed Forces.