Ford today revealed the latest member of its electric vehicle line-up – the all-electric Puma Gen-E – bringing zero emission driving to Ford’s best-selling car in Britain for the first time.

The electric Puma Gen-E reenergises the fun to drive character and evolves the distinctive Puma exterior design that have made the compact crossover a hit with customers across Europe.

A new electric powertrain supercharges the Puma driving experience and delivers exceptional efficiency of 13.1 kWh/100 km. Puma Gen-E offers up to 233 miles on a full charge so that long journeys are well within reach, while up to 325 miles of city range means days of charge-free urban trips.

Connected to a fast charger, a 10-80 per cent charge takes approximately 23 minutes, while seamless acceleration of 0-62 mph/h in 8.0 seconds and quicker steering response delivers the essence of Puma ST in electric form.

For the busy city dweller or young family, Puma Gen-E offers even greater space efficiency thanks to the compact electric powertrain. Puma’s innovative MegaBox boot storage space has been boosted to become GigaBox, meaning up to 574 litres of room for luggage with the rear seats in place – more than some larger SUVs can offer. A 43-litre frunk makes good use of the space vacated by the petrol engine, ideal for storing accessories so they can be retrieved even if the boot is full.

“Puma is a success story, loved for its sporty design and driving characteristics combined with unique practicality and class-leading boot storage,” said Jon Williams, general manager, Ford Blue and Model e, Europe. “Puma Gen-E is our best ever Puma, with the most fun-to-drive experience yet, combined with an incredibly energy-efficient electric powertrain. And the new, even bigger GigaBox offers unmatched luggage capacity.”

“We are delighted that Britian’s best-selling vehicle, the Ford Puma, is now fully electric.” said Lisa Brankin, Ford UK Chair and Managing Director.

The exterior design captures the spirit of the latest-generation Puma with twists that make it more distinctive and aerodynamic. A bold “shield” design replaces the conventional grille, giving a fresh face and taking inspiration from the Ford Mustang Mach-E electric SUV. A sporty rear spoiler and unique alloy wheel designs add to the electric vibe, and help the electric Puma slice through the air more efficiently for even better performance.

Digital experience for the always connected

Inside, the crisp and modern design continues with two high-definition display screens within easy reach of the driver so they always feel in control. Ford’s latest generation SYNC 4  infotainment system has cloud-connected navigation to give Puma Gen-E the edge over city traffic, with wireless Apple CarPlay and Android Auto meaning apps and information sync between smartphones and the car without using cables. Alexa Built-in  allows drivers to use voice commands to find out when their favourite restaurant is open or add items to their shopping list.

The new, raised centre console provides convenient storage space to put those personal items that would otherwise clutter up pockets. The armrest slides to find the most comfortable position on a long cruise, and there’s wireless phone charging so phones are topped up at the end of the journey.

Puma Gen-E also makes driving easier in and out of the city. A simplified electronic shifter behind the steering wheel makes switching between drive, neutral and reverse as effortless as reaching for the indicators, with fingertip control.  Selectable one-pedal driving makes floating through city traffic even more convenient no matter which of the four drive modes you are cruising in.

Available Intelligent Adaptive Cruise Control with Stop & Go and Lane Centring accelerates and brakes smoothly to feel more natural, and can use Predictive Speed Assist to adjust cruising speed for curves in the road, roundabouts, and when entering or leaving highways. In the city, an available 360-degree surround-view camera system can display a bird’s eye view for getting in and out of those awkward multistorey spaces.

Optional Dynamic Matrix LED headlight technology uses Predictive Dynamic Bending Light to monitor the road ahead and shine more light where it’s needed most, and adjusts the beam pattern for the best view whether crossing the city or on an unlit highway.

Built at Ford Otosan’s state of the art assembly plant in Craiova, Romania, using electric drive units built at Ford’s facility in Halewood, UK, Puma Gen-E represents another step in Ford’s electric vehicle roll-out. Puma Gen-E is available to order from today with deliveries beginning in spring 2025.