Despite its perpetual antique appearance, one of the UK’s most famous car marques is that of Morgan, which possesses a proud history, with strong familial links throughout it. Each of the ‘110 Anniversary’ models benefits from unique badging, denoting its significance as a 110th year edition, as well as an extensive list of specially selected performance and styling options that are to be included at no extra cost, as part of the celebratory exercise.
A new range of standard colours has been introduced simultaneously. In addition to the ‘Sport Range’ of colours, there is now a ‘Classic Range’ and a ‘Metallic Range’, which includes a selection of colours chosen by Morgan Design. These colours reflect some of the most popular Morgan shades throughout the company’s history, as well as some personal favourites hand-picked by the firm’s design team. Additional visual enhancements are also offered with each ‘110 Anniversary’ car, including a front valance, rear exit sports exhaust and leather bonnet strap, which stand out as the more purposeful and traditional race-inspired options for Plus 4 and Roadster models.
Interior trim and detail enhancements include either leather, or wood-rimmed, Moto-Lita steering wheel, performance seats, a mohair hood pack and any choice of Yarwood leather, also available across Plus 4 and Roadster. In addition, customers also have the option of the ‘110 Anniversary’ logo embroidered on their cars’ headrests in matching, or contrasting, stitch-work, which further signifies the special nature of their new Morgan. All of these options are available at zero extra cost.
The Plus 4 is priced from £44,106.00, with 15 options worth a total of £8,700 now included within the price of the ‘110 Anniversary’ model. The Roadster starts at £55,074.00, and benefits similarly from a total of 15 new options offered at no extra cost but worth £8,000 of retail value. While FCD does not have a relationship with Morgan, our team would endeavour to obtain a better deal.
As well as the Plus 4 and Roadster, the 3-Wheeler also receives a selection of interior and exterior ‘110 Anniversary’ options at no extra cost, which include quilted leather stitching, centre-split seats, storage pockets and a mohair tonneau cover. The car can be ordered in any solid colour from the newly introduced spectrum, with black roll hoops, black exhaust heat shields and a body coloured engine cowl provided for £39,486.00. In total, 10 options are now included at no extra cost on the anniversary 3-Wheeler, worth a total of £3,300.
The announcement of the ‘110 Anniversary’ models for 2019 is the first in a series of announcements that Morgan will make in its 110th year, another significant milestone since its 2009 centenary.
Steve Morris, managing director, stated: “It is an immense pleasure and an honour for me to lead the Morgan Motor Company, as we approach this milestone in our history. We are delighted to be thriving as a private family-owned, British automotive manufacturer. In our 110th year of business, we are stronger than ever. The 110th anniversary offer is an opportunity for us to provide even better value to our customers. The ‘110 Edition’ vehicles are just the beginning of our celebrations, and we look forward to making more announcements throughout 2019.”
